What is Visual Marketing and Why is it Important?
Humans instinctively react to visual information.
The combination of superb content and compelling visuals is the recipe for a greater impact.
That impact will drive more of your prospects to purchase your products and services. Consumers are now more apt to remember information if it’s presented visually rather than with text alone. Using visuals in your marketing materials is an extremely powerful way to make sure your target audience remembers your message.
This blog will help you better understand visual marketing and how to leverage this essential marketing tactic to tell your story and improve your brand.
What is Visual Marketing?
Visual marketing is the use of images, videos, and other multimedia content to bolster your brand and interact with your target audience. As a key component of your larger marketing strategy, visual marketing helps you portray ideas that otherwise would be difficult to relate using only text.
What are the most common types of Visual Marketing?
Visual marketing can be used in many ways, an done well, your message with visuals will convey professionalism and expertise. Here are the common types of visual marketing content:
Images. Of course, web browsers have supported images for years, and visual marketing allows you to implement your marketing strategy model with images that will captivate and engage your audience with your content.
Videos. Faster internet means more reliability to communicate complex concepts to your audience. A memorable video is highly versatile and can help you demonstrate the uniqueness of your product, explain the value of your service plans, and tailor a specific message. You also have the ability to capture customer testimonials and introduce members of your team to humanize your business.
Memes. Anyone scrolling through a social media feed knows that engaging memes spread like wildfire. They can also help your brand reach a completely new level of awareness. Amusing images with a timely reference to news, pop culture, or day-to-day activities help introduce your brand to fresh “eyeballs” who may be interested in doing business with you.
Infographics. These combine text and visuals to convey information in a unique way. With infographics, you must be concise with your data visualization. Accurate and interesting infographics can be highly shareable—users are intuitively drawn to them and often want to share them on social media.
Presentations. A slide deck may be the appropriate vehicle help deliver your message to potential customers. You can embed a slide presentation that contains a number of types of visual content, which lets you convey larger amounts of information in an engaging manner.
What are the benefits of using Visual Marketing?
Visuals are processed by the brain 60,000 times faster than text.
Your target audience is more likely to recall your message if it’s presented visually. Here are some of the other benefits:
Increased engagement. Research shows that visual content increases engagement rates across social media platforms, email marketing, and other digital channels. To that end, tweets with images receive 150% more retweets than those without, and visual content is 40 times more likely to be shared on social media than other types of content.
Greater retention. People remember visuals better than just text, and when people hear information, they're likely to remember a mere 10% of that information 3 days later. But when a compelling, relevant image is coupled with the same information, people will retain 65% of the information after the same period of time.
Higher conversion rates. Visual content can help drive conversion to sales by making it easier for prospects to comprehend and connect with your message. Studies found that product landing pages with videos enjoy increased conversions of up to 80%.
What are some tips to use in Visual Marketing?
When using images and videos to promote your brand and message:
Be sure to use high-quality visuals
Convey a compelling and interesting story with your visuals
Keep it simple
Measure the effectiveness of your visual content by tracking engagement, click-through, and conversion rates
Maintain consistency throughout your visual branding strategy
Strategically use paid advertising on social media platforms
The takeaway
Visual elements in marketing have the ability to convey complex ideas or messages in a simple and concise manner.
It’s so effective in marketing because it can grab the viewer's attention more quickly and effectively than text alone. Visual information is more likely to be shared on social media than just text, and it can be used in many ways, such as social media posts, blog articles, infographics, and video.
