FUNCTIONAL MEDICINE WEBSITE DESIGN & MARKETING

Your website should be as impressive as your care.

Custom websites & content marketing for functional and integrative medicine practitioners that turn visitors into booked consults. Launch in just 3 weeks.

Design, copywriting, SEO, GEO/AIO, & content marketing, all in one place, based in sunny Southern California.


Not sure what you need? Find out where your visitors are likely getting stuck (and why they’re not booking): TAKE THE FREE QUIZ >

EXPERIENCE YOU CAN TRUST:

IS THIS YOU? WE HEAR IT ALL THE TIME

Have you ever found yourself saying or thinking:

☐ "I want a website that actually books patients."
☐ "I'm exhausted from posting on social media just to stay visible."
☐ "I apologize for our outdated website more than I'd like to admit."
☐ "I know I need a better website, but I don't have the time."

If you just nodded “yes” or exhaled a heavy breath, you're in the right place.

Cue: sigh of relief

HOW WE HELP

Get Full-Service Support (All in One Place)

You get a high-credibility website you’re proud to share, plus marketing to get people to it. Voila!

Strategy

We’ll deep dive into your practice to discover what makes you unique, more about your ideal patients, and goals.

Logo + Branding

A captivating logo & brand identity that brings your practice to life.

Copywriting

Unique, strategic, and SEO and GEO/AIO-friendly Storybrand copy for your website.

Website Design

A professional & inspiring website that makes you the obvious choice.

SEO & GEO

Search is changing fast (Google & AI). Ensure your practice shows up when and where they’re searching.

Content Marketing

Ongoing content (blogs, newsletters, socials) drives traffic to your site.

All of these elements are included in our website packages or content marketing packages. Choose 1 or both.

WAYS YOU BENEFIT

Why Functional Medicine Practitioners Choose Up Designs

Intentional strategy-driven design

Most designers haven’t spent decades building marketing strategies for Fortune 500s and high-growth startups, but I have. That experience shapes everything we do for you.

We don’t guess and hope for the best

We use research-backed design, human copywriting, SEO, GEO/AIO and high-conversion techniques to quickly get your visitors saying “You’re exactly what I need!” and booking a consult. Every element is intentional because results matter.

Niche for a reason

I’ve worked at a functional medicine practice, attended integrative medicine conferences, and seen its impact in her own life. I was accepted to Penn State’s Master’s in Integrative Health, but instead, decided to use my expertise to help existing experts like you!

Custom, never cookie-cutter

Every word, design, and image is crafted to reflect your unique mission, expertise in a way that genuinely resonates with your dream patients.

  • Katie Dudley - Case Study

    "Everything looks great! You are amazing and this was such a wonderful experience! I cannot thank you enough. You have a gift. It's been a joy to work with you and such a blessing you found me. :)

    - Katie Dudley, Integrative Health & Wellness Coach for Moms

  • Team photo from Beverly Hills Reproductive Center used with testimonial about their website that was created by Up Designs

    “I smile every time I look at my website. I already got 6 compliments on it today! I love the colors, message, layout, everything!"

    - Dr. Lina Akopians, Award-winning Fertility Doctor & Founder of Beverly Hills Reproductive Center

    *Their website helped launch a new fertility clinic

  • Woytek Bartkowski, CTO of Diadem Biotherapeutics, sharing a testimonial about their website and logo created by Up Designs

    “We’re very pleased with our fantastic new website and logo. We appreciated Kate's attentiveness and commitment towards providing us with outstanding work. She was a delight to work with!”

    - Woytek Bartkowski, CTO of Diadem Biotherapeutics

    *Our site helped them raise investor funding

  • Kelly Krulisky, Managing Partner of Eclipse Insights, offering a testimonial about their website redesign work with Up Designs

    “We had an incredibly positive experience working with Kate, and still work with her 2 years later. She completely captured the look, feel, and tone of what we wanted our business to portray. We could not be more pleased with the results.”

    - Kelly Krulisky, Managing Partner, Eclipse Insights

    *Their website helped them grow quickly, then merge with Huron, a $1.4B healthcare consulting company

RESULTS

What results can a health website really deliver?

More than just a pretty design alone ever could.

Our work has helped:

✔ Launch a fertility clinic for an award-winning doctor

✔ Raise investor funding for a cancer biotech company

✔ Get bought by a $1.4B healthcare company

Just launching as a solo integrative medicine practice or coach?

Your result is also credibility & trust from day 1.

OUR STATS

25 YRS

Premium Experience

Work 1:1 with a marketing strategist for Fortune 500 & high investor-funded startups (including a writer, designer, & project manager all in 1!)

425+


Projects Completed

Get proven experience in design and strategy for health businesses. We get it right the 1st time, saving you time, $$, and headaches.

100%

Client Satisfaction Rate

We measure our success by your success. Every project delivers on its promise. See what our clients say in their testimonials.


CASE STUDIES

Recent Website Projects

  • Functional Medicine Coaches

  • Integrative Health Coaches

  • Doctors & Practitioners

  • Laboratory Businesses

  • Cancer & Autoimmune Biotherapy Business

  • Art Programs for Pediatric Hospitals

OUR PROCESS

How does the website design process work?

Your time is immensely valuable. We make it easy.

1. Book a Free 30-Min Consult

We’ll discuss your practice and goals and discuss a clear path forward. If it’s a good fit, we’ll get started as soon as possible (usually in 1-2 weeks).

2. Follow a Simple Process

We’ll lead you through our 3-phase process of Strategy, Copywriting, & Website Design to create a patient-ready site for your practice.

3. Launch in Just a Few Weeks

We’ll transform how you present your practice, with crystal-clear messaging and a professional website that mirrors the excellence you bring to your patients.

CHOOSE YOUR PACKAGE

Which Package is Right for your Functional Medicine Practice?

These are all designed to get your functional or integrative health practice online and ready to attract your ideal patients.

We start with a website audit and strategy so we can make sure it’s set up for conversion before we send people to it.

SEE WEBSITE PACKAGES >
SEE CONTENT MARKETING PACKAGES >

Frequently Asked Questions

1. What platform will my website be built on? Will I own it after?

Yes, it’s 100% yours upon completion of payment and will live in your personal Squarespace account. Squarespace is our-go to platform for 3 reasons: You own it when it’s complete (no holding your site hostage); It’s user-friendly enough for you to update it as your practice grows (we can help if you’d rather not take this on); No maintenance fees beyond your Squarespace subscription (saving you $500-$1K/year). Use the savings for your marketing instead!

2. Do I write my own website copy?

Only if you want to! Copywriting is included in the THRIVE and GROW premium website packages, but if you'd rather write it, we provide step-by-step guide with examples.

3. Can I add more pages later?

Absolutely, yes. The site we create is a strong structure from which you can expand as much as you want, with or without our help. This will be part of the training you receive when we launch your website.

4. Will my website be optimized for search engines (Google, ChatGPT)?

Every website package includes basic SEO & GEO/AIO (AI Search) setup so patients can find you in search. Rankings aren't guaranteed. Results build over time with consistent attention, so if you’d like better results faster, ask for the advanced SEO & GEO add-on(on our Website Services page)

5. How does payment work?

50% up front + 50% 30 days later. We dive in and do most of the heavy lifting quickly after your project begins, so your site can launch in as little as 3 weeks We offer payment plans if needed.

Is your website working

(or turning potential patients away)?

Not ready? Take this free 3-min quiz and find out precisely where you may be losing potential consultations.